Casper — Subway Campaigns



I grew up riding the subway. And 95% of the ads on the subway are terrible. Naturally, I jumped at the opportunity to come up with Casper’s subway campaigns.



The ‘Puzzzles’ campaign was a perfect blend of knowing your audience, and not taking yourself seriously. Right away, subway riders were drawn to them. They shared them on social, turned them into memes — and even asked us for more.

I know, right. People were actually asking us to advertise more.




OOH
New York & Toronto



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