Casper — Subway Campaigns

I grew up riding the subway. And 95% of the ads on the subway are terrible. Naturally, I jumped at the opportunity to come up with Casper’s subway campaigns.

The ‘Puzzzles’ campaign was a perfect blend of knowing your audience, and not taking yourself seriously. Right away, subway riders were drawn to them. They shared them on social, turned them into memes — and even asked us for more.

Let me repeat that last part, as it rarely happens: People were actually asking us to advertise more.

New York & Toronto